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在互联网技术快速迭代的背景下,以微博、微信、新闻客户端为代表的新媒体,正以前所未有的信息传播方式冲击着大众的生活。与之对应,对作为主流媒体的电视而言,在传播速度和信息量承载失去优势的情况下,新闻策划成为当前新闻竞争的战略要地。本文试从“跨界”思维、“关系”思维、“注意力”思维以及价值观共鸣四个维度具体阐述在新媒体环境下,电视新闻策划的创新思维与具体操作方法,以期为主流媒体提升传播价值、扩大影响力提供参考。
In the context of rapid Internet technology iteration, the new media represented by Weibo, WeChat and NewsClient are impacting the mass life with unprecedented information dissemination. Correspondingly, in the case of the TV as the mainstream media, news planning has become the strategic point of the current news competition under the circumstances that the speed of communication and the carrying capacity of information lose its advantages. This paper attempts to elaborate the innovative thinking and specific methods of operation of television news planning under the new media environment from four dimensions of “cross-border” thinking, “relationship” thinking, “attention” thinking and values resonance. With a view to enhance the dissemination of the mainstream media value, to expand its influence provide a reference.