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本文以泛珠江—西江经济带旅游核心区域桂林王城景区文化旅游产品创意开发为研究对象,分析了王城景区文化旅游资源和旅游产品的开发现状,全面剖析了产品开发过程中存在的问题,并在此基础上,探讨了王城景区文化旅游产品创意开发的相关对策。指出文化旅游产品的开发要突出文化主题和创意开发的思路。
This article takes the creative development of cultural tourism products in Guilin Wangcheng Scenic Area as the core area of tourism in the Pan-Zhujiang-Xijiang Economic Belt as the research object, analyzes the current development of cultural tourism resources and tourism products in Wangcheng Scenic Area, analyzes the problems existing in the product development process comprehensively, On this basis, this paper discusses the relevant countermeasures of the creative development of cultural tourism products in Wangcheng Scenic Spot. It is pointed out that the development of cultural tourism products should highlight the cultural themes and creative ideas.