随着流通业的日趋发展成熟,一些新型流通领域内经营业态逐渐强起,比如说大型超市、大型购物中心以及现代物流中心。传统城市商贸批发市场面临的竞争日益激烈,要想在未来继续获得自身生存发展空间,必须针对目前现状做出必要的调整与创新。本文立足于营销大师菲利普·科特勒的新亚洲营销模型中的stv营销理论,来探讨城市商贸批发市场未来的营销思路与对策。 With the development of the circulation industry, some new forms of circulation business are becoming more and more powerful, such as supermarkets, shopping malls and modern logistics centers. The competition in the traditional urban commerce and trade wholesale market is fierce day by day. If we want to continue to gain the space for survival and development in the future, we must make the necessary adjustments and innovations to the present situation. This article based on marketing guru Phillip Kotler’s new Asian marketing model stv marketing theory to explore the future of the city commercial wholesale marketing ideas and countermeasures.