当今世界经济发达国家,莫不是以名牌支撑,其中尤以美国为最。创立名牌、保护名牌、发展名牌已成为美国企业称雄国际市场、参与国际竞争最重要的战略手段。品牌宣传和保护战略 品牌不是与生俱来的,而是多种因素综合作用、多年努力渐次积累的结果。可以说,名牌的成长过程,既是企业实力不断壮大的过程,同时又是品牌宣传逐步升温的过程。美国企业十分重视品牌的宣传,其投入之大,艺术性之强,以及回报之丰厚,都 In today's world economically developed countries, it is not supported by brand names, most notably the United States. The establishment of brand names, the protection of famous brands and the development of brand names have become the most important strategic means for American enterprises to dominate the international market and participate in international competition. Brand promotion and protection of strategic brand is not born, but the combined effect of many factors, many years of hard work accumulated results. It can be said that the brand name of the growth process, both the strength of the growing business process, but also a gradual warming of the brand awareness process. American companies attach great importance to the brand's publicity, its investment, artistic strength, as well as the rich returns, all