技术的快速更迭已经改变了人与人、人与品牌的互动关系,在这个快速变迁的时代里,品牌的生存之道,只有以变应变。人们曾一度被互联网的普及带来的信息大爆炸所震撼,并被裹挟着进入一个信息时代。但是,技术的进步及其所带来的全球互联,已经快速地将信息时代淘汰,现在我们已经进入了一个“转变的时代”(Shift Age)。下这个论断的是预言家David Houle,他长期关注 Rapid technological change has changed the interaction between people, people and brands, in this rapidly changing era, the brand’s survival only by adapting. People were once shocked by the explosion of information caused by the popularization of the Internet and were entrenched in an information age. However, advances in technology and the resulting global interconnection have rapidly eliminated the information age, and now we have entered a Shift Age. Under this assertion is the prophet David Houle, who has long been concerned