本文作者重新审视企业的供应链,探讨企业传播对供应链管理起到了怎样的支持作用。而作者研究的重点是,企业传播如何促进整个基于流程的供应链关系的发展,以及如何通过协调人际关系和互联网传播方式管理,提升供应链绩效。作者采用了两步骤定性研究方法:首先,建立一个概念测试体系;其次,对整个概念体系进行整合及调整。 The author of this paper re-examine the supply chain of the enterprise to explore how the corporate communication plays a supporting role in supply chain management. The author’s research focuses on how enterprise communication can promote the development of the whole process-based supply chain and how to improve supply chain performance by coordinating interpersonal and internet communication. The author uses a two-step qualitative research approach: first, to establish a concept testing system; secondly, to integrate and adjust the entire concept system.