一部《阿凡达》把中国的电影市场搅得天翻地覆,它用3D、数码特技、巨型银幕所构筑的强烈视听冲击让影迷们不惧严寒通宵排队,新奇的技术于是成为人们议论的中心。其实,当我们回顾历史,就会发现,电影作为一种媒体始终与其他媒体技术和文化现象紧密相关。自上世纪70年代后期以来,特效技术本身甚 An avatar doubles the Chinese film market. With the intense audiovisual impact created by 3D, digital stunts and giant screens, fans are lined up in fear of cold and the novel technology becomes the center of discussion. In fact, when we look back at history, we find that film as a medium has always been closely linked to other media technologies and cultural phenomena. Since the late 1970s, special effects technology itself