当我们步入21世纪,休闲景点与日俱增,博物馆发现自身正奋力与之竞争以挽留观众。博物馆如何定位自身,从而吸引更多的休闲观众,并保持同主题公园、游乐场以及其他娱乐场所的区别?在澳大利亚悉尼动力博物馆,有效的品牌建设为此提供了真知灼见和解决办法。 As we enter the 21st century, leisure attractions are on the rise, and museums find themselves struggling to compete with them to retain their audience. How do museums locate themselves so as to attract more casual viewers and to stay the same as theme parks, playgrounds and other entertainment venues? At Sydney Power Museum, Australia, effective branding provides insight and solutions.