近几年来,中国境外旅游游客人数增长很快,2012年中国已成为泰国第一大旅游客源国。本文分析了出现这种情况的内部因素和外部因素。中国游客到泰国旅游为泰国增加了经济收入,因此如何拓展中国游客市场非常重要。本文对泰国拓展中国游客市场的策略做了分析,分别提出了改善旅游产品、提高服务质量、加强旅游市场管理和加大宣传力度等对策。 In recent years, the number of tourists traveling outside China has increased rapidly. In 2012, China has become Thailand’s largest tourist source country. This article analyzes the internal and external factors in this situation. Chinese tourists travel to Thailand to increase economic income in Thailand, so how to expand the Chinese tourist market is very important. This article analyzes the strategy of Thailand to expand the tourist market in China and puts forward some countermeasures such as improving tourism products, improving service quality, strengthening tourism market management and increasing propaganda.