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2014年,国外各重卡企业销量整体微增长,各地区销量依经济形势而不同,同时,各家企业纷纷展示新产品和新技术,针对不同市场推出不同的产品组合策略。1.戴姆勒集团:继续保持技术优势2014年戴姆勒卡车推出一系列新车型和创新技术,其中最大的亮点是梅赛德斯-奔驰未来卡车2025。同时,在北美地区和日本市场出色的产品组合和较好的市场发展策略帮助戴姆勒卡车取得了2006年以来最高的销量。依靠技术优势、全球战略、优质平台,戴姆勒卡车
In 2014, the overseas sales volume of heavy truck enterprises as a whole slightly increased. The sales volumes in various regions varied according to the economic situation. Meanwhile, various enterprises showed new products and technologies one after another, and introduced different product portfolio strategies for different markets. 1. Daimler AG: Maintain its technological advantage In 2014, Daimler Trucks introduced a series of new models and innovative technologies, the biggest bright spot is the Mercedes-Benz Future Truck 2025. Meanwhile, the outstanding product portfolio and better market development strategy in North America and Japan helped Daimler Trucks achieve the highest sales volume since 2006. Rely on technological advantages, global strategy, quality platform, Daimler Trucks