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四川拥有丰富的旅游资源,其中红色文化遗产是极具特色的旅游资源之一。我国正处于社会转型时期,人们的消费行为和大众文化也面临着变化转型。应积极适应这一转型,将红色旅游资源与四川的自然旅游资源和有关人文旅游资源进行整合开发,形成具有较强竞争力的旅游品牌。
Sichuan is rich in tourism resources, of which the red cultural heritage is one of the most distinctive tourist resources. Our country is in a period of social transition, and people’s consumption behavior and popular culture also face the transformation and transformation. Should be actively adapted to this transition, the red tourism resources and natural tourism resources in Sichuan and the humanities tourism resources for integrated development, the formation of a strong competitive tourism brand.