个人观点民族品牌可用现有的市场渠道和洋品牌的资金、研发、营销等优势交换来做大做强。2010年12月6日,全球第一香水制造商、第五大化妆品公司科蒂集团与中国本土品牌丁家宜正式宣布双方达成股份购买协议,这是继小护士“外嫁”欧莱雅、大宝“联姻”美国强生之后,又一宗针对中国本土品牌的收购案例。可以看出,科蒂和很多外资日化企业一直没有放弃中国的巨大市场。 Personal point of view the national brand available existing market channels and foreign brands of funds, research and development, marketing and other advantages of exchange to bigger and stronger. December 6, 2010, the world’s first perfume manufacturer, the fifth largest cosmetics company Coty Group and the Chinese local brand Ding Jiayi formally announced the two sides reached a share purchase agreement, which is following the small nurse “extramarital” L’Oreal, Dabao “Marriage” After the United States Johnson, another case of acquisitions for Chinese local brands. It can be seen that Coty and many foreign-funded enterprises have not given up the huge market in China.