现代社会中,品牌早已超越了一般意义上的商业信任,而逐渐演变为一种信念或文化的象征。每一个民族品牌的成长都要经历艰难曲折的过程,一些著名品牌也都经历过“低价”、“模仿”和粗制滥造的阶段, In modern society, the brand has long been beyond the commercial trust in the general sense, and gradually evolved into a symbol of faith or culture. Each national brand’s growth will have to go through a difficult and tortuous process. Some well-known brands have also experienced the stages of “low price”, “imitation” and “shoddy”