推进文化事业和发展文化产业具体到电视上就是推进电视事业和发展电视产业。电视是一种现代大众传播媒介,其性质同其他传播媒介一样具有双重属性,即经济属性和政治属性。要充分发挥电视在社会主义现代化建设中的作用,就必须树立科学的观念,既要科学地、全面地认识电视的政治性,又要科学地、全面地认识电视的经济性,并把两者有机结合起来,通盘考虑。由于政治与经济的双重属性决定着电视的发展变化,思考政治与市场的博弈,就是在思考传媒政治与经济属性的博弈,就是在思考电视发展变化的方向。 Promoting cultural undertakings and developing cultural industries Specific to television is to promote the cause of television and develop the television industry. Television is a modern mass media and has the same dual nature as other media, namely, economic and political attributes. If we want to give full play to the role of television in the socialist modernization drive, we must establish a scientific concept. We must not only understand the political nature of television scientifically and comprehensively, but also understand the economy of television scientifically and comprehensively. Organic combination of all considerations. Because the dual attributes of politics and economy determine the development and change of television, thinking about the game between politics and market is to think about the game of political and economic attributes of media, that is, thinking about the direction of the development and change of television.