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剧场式发布会在科技圈的流行,正改变着营销人的观念,最终,它会改变科技产品与消费者间的关系一个总裁,一个荧幕;一个产品,一个小时。一种剧场式的产品发布会,在过去几年中高调成为科技圈新闻发布会的主流形式。这种形式的倡导者,是乔布斯。乔布斯以极简约背景展示产品的天分可追溯到1977年,旧金山首届西海岸电脑展览会上,他的身后,是盖着黑天鹅绒的柜台和一大块背光有机玻璃,前面是新产品Apple Ⅱ,而当时,其他参展商还都是以普通桌子
The popularity of theater-style conferences in the tech world is changing the mindset of marketers, and ultimately, it changes the relationship between technology products and consumers to a president, a screen, a product, an hour. A theater-style product launches, high profile in the past few years to become the mainstream form of science and technology circle press conference. This form of advocate, is Jobs. Jobs has a very minimalist background to showcase the talent of the product can be traced back to 1977, San Francisco first West Coast Computer Exhibition, behind him, is covered with a black velvet counter and a large piece of backlit plexiglass, in front of the new product Apple Ⅱ, At the time, other exhibitors also had regular tables