论文部分内容阅读
联盟百事可乐,康师傅能否打破百事合资方多亏损的魔咒,能否1+1>2,是对其品牌与生产链整合能力的不小考验一个是中国茶饮料品牌龙头,一个是世界第二大饮料品牌,康师傅和百事可乐的战略联盟注定引发业内外的关注。康师傅11月4日发布的
Union Pepsi, Master Kong can break the PepsiCo joint loss side of the curse, whether 1 +1> 2, is its ability to integrate the brand and the production chain test is not a test of China’s leading tea brand, one is the world’s second Big beverage brands, Master Kong and Pepsi’s strategic alliance is bound to lead the industry’s attention. Master Kong released on November 4