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从“文革”这一特殊时期烟标设计的“红”字牌名和“红”色印象的现象说明,原有作为商品包装和标志的销售广告功能和承载广泛社会文化的功能已经基本消亡,成为了单纯传达政治信息的平面媒介之一。
The phenomenon of “red” brand name and “red” color impression from the design of the cigarette design during the special period of “Cultural Revolution” shows that the original sales advertisement function as a package of goods and the logo bearing a wide range of social and cultural Function has basically disappeared, becoming one of the only print media to convey political messages.