“题好一半文”,一个好的标题不仅能起到“画龙点睛”的作用,还会无形中增强文章的可读性和吸引力。然而,有的编辑在拟定和制作标题过程中,脱离内文,人为矫饰,结果弄巧成拙。比如,本来是一篇平平常常的文章,编辑为了让它获得读者的青昧,便舞文弄墨,着力 “Good question half a text,” a good title can not only play a “finishing touch” role, but also virtually enhance the readability and attractiveness of the article. However, some editors in the formulation and production of the title process, out of context, artificially, the results self-defeating. For example, an article that was originally a mediocre article was edited by the editor in order to make it accessible to readers.