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A football team miraculously rose after degrading from Chinese Super League to China League One in 2010; in 2011, the team fought to CSL and promotedly took the crown four rounds ahead, creating a myth of Kaiserslautern in the Chinese Super League; in 2012, the team took the crown one round ahead and defended the championship of CSL, becoming the first defending champion in the history of CSL; in 2013, it took the crown three rounds ahead and defended the championship again! On November 9, 2013, it defeated all the other Asian teams and claimed the championship title, realizing the dream that Chinese football players and hundreds of millions of Chinese football fans had been waiting for a full 23 years!
This is a legend in Chinese football history.
A company, started late at a low level, adversely positioned, without strong financial strength or support, gradually developed into an oversize listed company with integrated businesses in real estate, hotel, sport and culture and reaching an annual sales volume of over 100 billion in over a decade.
This is a legend in Chinese business circles.
A man, born poor, built up a real estate empire with an annual sales volume of over 100 million, started from scratches on an alien land and became “the richest man in China”. His business concerns sport, culture and people's livelihood; he makes great and continuous contributions to charity and has continuously won “The China Charity Award”, the blue ribbon of national charity for six times; he is also a management professor and doctoral supervisor.
This is a legend in Chinese society.
The Rise of Evergrande – Commercial Giant Xu jiayin clearly and systematically reveals the business secrets on the operation of Evergrande, analyzes the secrets of Evergrande Football Team and shares with readers the legendary life of Xu Jiayin. Years’ development has turned Evergrande into a complex commercial chain. As a business subject, Evergrande’s business model is constituted by three modules and nine elements. Elements in the business module are product value, business strategy and market positioning; elements in the operational module are marketing promotion, operational management and resources integration; and elements in the profit module are cost control, profit-seeking income and capital operation. The relationship of the three modules is: business module creates values with strategy, operational module manages and integrates with business, and profit module maximizes profits with values.
Millions of readers are interested in the achievements of Xu Jiayin, a creator of legends, but few of them know about why he created those legends. Xu’s personal experiences have been elaborated in many other books. The Rise of Evergrande – Commercial Giant Xu Jiayin mainly focuses on revealing and analyzing Xu Jiayin’s talents in business and charity.
The Rise of Evergrande – Commercial Giant Xu Jiayin provides readers systematic reference for aspects as work, business and personhood. It is worth of careful and in-depth reading.
This is a legend in Chinese football history.
A company, started late at a low level, adversely positioned, without strong financial strength or support, gradually developed into an oversize listed company with integrated businesses in real estate, hotel, sport and culture and reaching an annual sales volume of over 100 billion in over a decade.
This is a legend in Chinese business circles.
A man, born poor, built up a real estate empire with an annual sales volume of over 100 million, started from scratches on an alien land and became “the richest man in China”. His business concerns sport, culture and people's livelihood; he makes great and continuous contributions to charity and has continuously won “The China Charity Award”, the blue ribbon of national charity for six times; he is also a management professor and doctoral supervisor.
This is a legend in Chinese society.
The Rise of Evergrande – Commercial Giant Xu jiayin clearly and systematically reveals the business secrets on the operation of Evergrande, analyzes the secrets of Evergrande Football Team and shares with readers the legendary life of Xu Jiayin. Years’ development has turned Evergrande into a complex commercial chain. As a business subject, Evergrande’s business model is constituted by three modules and nine elements. Elements in the business module are product value, business strategy and market positioning; elements in the operational module are marketing promotion, operational management and resources integration; and elements in the profit module are cost control, profit-seeking income and capital operation. The relationship of the three modules is: business module creates values with strategy, operational module manages and integrates with business, and profit module maximizes profits with values.
Millions of readers are interested in the achievements of Xu Jiayin, a creator of legends, but few of them know about why he created those legends. Xu’s personal experiences have been elaborated in many other books. The Rise of Evergrande – Commercial Giant Xu Jiayin mainly focuses on revealing and analyzing Xu Jiayin’s talents in business and charity.
The Rise of Evergrande – Commercial Giant Xu Jiayin provides readers systematic reference for aspects as work, business and personhood. It is worth of careful and in-depth reading.