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近年来,媒体竞争日益激烈,如何拓展生存和发展空间,已经成为广大县级电台、电视台面临的共同课题。不少县级电台、电视台在实践中不断探索和总结,趟出了一条符合自身发展需要的成功之路。本期我们编发分别来自江苏如东人民广播电台居建生和江苏海安电视台杨俊二位先生的来稿。两篇稿件针对各自媒体的实际情况提出了解决问题的办法和出路,对其他兄弟台的发展不无启示。
In recent years, the increasingly fierce media competition, how to expand the survival and development space, has become the vast county-level radio and television stations are faced with the common issue. Many county-level radio and television stations continue to explore and summarize in practice, creating a successful route that meets their own development needs. In this issue, we made contributions respectively from Mr. Jian Jiansheng, Rudong People’s Broadcasting Station, Jiangsu Province and Mr. Yang Jun, Jiangsu Hai’an Television Station. The two manuscripts put forward solutions to problems and solutions to the actual situation of their respective media and inspired the development of other fraternal stations.