移动互联时代,由于人与物接触方式的改变,品牌的树立似乎又回到市场萌芽期的状态:产品为王,营销为辅。产品奇缺时代,不愁销售,建立产品知名度也容易;产品丰富时代,比拼的是产品质量;产品过剩时代,仅仅靠产品的优势很难卖好,还需要借力于广告、营销的大力支持。最后 In the era of mobile Internet, due to changes in the way people interact with objects, the brand establishment seems to have returned to the budding stage of the market: products are king and marketing is supplemented. In the era of scarce products, it is not easy to sell, and it is easy to establish product popularity. In the era of product enrichment, product quality is the product of competition. In the era of product surplus, it is difficult to sell well just because of the advantages of products. It also requires strong support from advertising and marketing. . At last