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“红楼梦中人”大型选秀活动自2006年8月以来的热潮是有目共睹的,透过企业赞助、网络传播、人际传播,盛况几乎不逊于过去火红的“超级女声”。从案例研究的视角来看,有几个值得观察、探讨的方向。
The upsurge of the “Mid-Autumn Festival Dreams” large-scale draft pick-up since August 2006 has been obvious to all. It is almost no less powerful than the fiery “super girl” in the past through corporate sponsorships, online dissemination and interpersonal communication. From the perspective of case studies, there are a few worth observing and exploring the direction.