对中国传统文化有所了解,对中国审美传统有所认识,对设计师而言是相当必要的。中国古典美学中的整体意识、生态意识、人文导向、雅俗观、多元论倾向等等,都对现代包装设计有着很好的启示作用。继承并发展一切优秀的文化传统,是设计创新的前提。 Some understanding of Chinese traditional culture and understanding of Chinese aesthetic tradition is quite necessary for designers. China’s classical aesthetics in the overall sense of consciousness, eco-awareness, cultural orientation, the concept of elegance and vulgarism, etc., all have a good inspiration for modern packaging design. Inheriting and developing all excellent cultural traditions is the precondition of design innovation.