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在信息化的网络世界里,促销产品的一种有效的手段就是网络广告。制作出构思新颖、引人入胜的网络广告,增添广告的魅力,才能达到增强广告效果的目的。在网络广告设计中,作品的成功与否绝大部分取决于是否有创新点。FLASH网络广告的内容、表现形式、技术的运用和创意的更新与创新思维之间的关系表明,网络广告设计过程中创新思维能力培养的方法值得探讨。
In the informational online world, an effective means of promoting products is online advertising. To create innovative and engaging online advertising, add the charm of advertising, in order to achieve the purpose of enhancing the effectiveness of advertising. In online advertising design, the success or failure of a work depends largely on whether there is a point of innovation. The relationship between FLASH online advertising content, manifestations, technology and creative and innovative thinking shows that the method of cultivating creative thinking ability in online advertising design is worth discussing.