根据电子商务平台的实际背景和目前推荐系统存在的不足,分析和设计了一种个性化网页推荐系统。这种推荐模型可以给不同用户多种形式的推荐,比单一的推荐提供更大的选择范围,从而提高了电子商务网站的交叉销售能力和网站商品的销售量。该系统所用的方法、处理过程和推荐形式,对于其他电子商务网站也有一定的借鉴意义。 According to the actual background of e-commerce platform and the shortcomings of the current recommendation system, a personalized webpage recommendation system is analyzed and designed. This recommendation model can give different users a variety of recommendations, providing a greater choice than a single recommendation, thereby increasing the cross-selling e-commerce sites and website sales of goods. The system used in the method, process and recommended form, for other e-commerce sites also have some reference.