许多旅游者跨国旅游的目的就是要体验目的地国家的社会文化,然而,在客主交往中,文化因素的差异也正是文化误解与冲突的潜在基础,通常会引发游客的恐惧感,从而降低旅游体验。因此,研究“旅游客主文化交互”尤为重要。 The purpose of many travelers ’cross-border travel is to experience the social culture of the destination country. However, cultural differences in customer-host communication are also the potential basis for cultural misunderstanding and conflict, which usually leads to the tourists’ fear and thus reduce Travel experience. Therefore, it is particularly important to study “Tourist Visiting Culture Exchange ”.