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随着互联网信息时代的到来,大量的外来文化借助影视作品的形式进行文化输出,传播其国家或民族的价值理念。以中国优秀传统文化在影视艺术中的植入为切入点,分析影视剧中的文化植入,不仅是对优秀传统文化的传承,而且也是对爱国主义和民族主义的弘扬,总结出中华优秀传统文化在影视作品中的创新植入策略。本文通过分析中国优秀传统文化在影视作品中的植入策略,诠释了中国优秀传统文化与影视作品的关联性,对于弘扬社会主义核心价值观有着积极的推动作用。
With the advent of the Internet information age, a large number of foreign cultures make cultural outputs through the form of films and televisions, spreading the values of their countries or nations. Taking the implantation of excellent Chinese traditional culture in film and television art as the starting point, the analysis of cultural implants in the film and television plays is not only the inheritance of excellent traditional culture, but also the promotion of patriotism and nationalism. It concludes that the Chinese excellent tradition Innovative Implantation Strategy of Culture in Movie and TV Works. By analyzing the implanted strategy of Chinese excellent traditional culture in film and television works, this article interprets the connection between Chinese excellent traditional culture and film and television works, and plays a positive role in promoting the core values of socialism.