市场营销需要识别顾客的需求和欲望,确定某个组织所能提供最佳服务的目标市场,设计适当的产品、服务和计划方案,以满足这些市场的需要,其目的是通过与重要的客户建立有特定价值倾向的关系,创造顾客满意并且获取利润。但以互联网、知识经济、 Marketing needs to identify customer needs and desires, identify the target markets for the best service an organization can offer, and design the right products, services and planning options to meet the needs of these markets, with the goal of establishing relationships with key customers There is a relationship of specific value tendencies, creating customer satisfaction and profitability. However, the Internet, knowledge economy,