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创意街区是指集休闲、娱乐、餐饮、购物、旅游等于一身的开放式街区。购物中心室内创意街区,顾名思义,指的是将创意街区建立在购物中心内部,同时兼具创意街区的形式与功能。笔者经过多地调研与资料查阅,将购物中心室内创意街区的氛围营造从以下四个方面进行了归纳总结与深入研究:利用色彩进行氛围营造、利用光进行氛围营造、利用材质进行氛围营造、利用景观小品进行氛围营造。其中主要切入点为满足不同顾客的不同心理需求。
Creative block is an open block that combines leisure, entertainment, dining, shopping and tourism. The indoor creative district of shopping centers, as the name suggests, refers to the creation of creative blocks in the interior of a shopping mall, which simultaneously has the form and function of a creative block. After numerous investigations and data review, the author summarized and studied the atmosphere of creative indoor neighborhoods in the following four aspects: the use of colors for atmosphere creation, the use of light for atmosphere creation, and the use of materials for atmosphere creation and utilization. Landscape pieces create atmosphere. The main entry point is to meet the different psychological needs of different customers.