目前,国家提出文化艺术的繁荣大发展战略,对于如何推动文化的繁荣与振兴,是全社会共同面临的课题。中国文化艺术品需更频繁地出现在世界舞台,国际文化艺术也需要多元的呈现。本文以K11购物艺术中心为例,着重探讨博物馆与商业合作的有效模式,阐述“类博物馆”“博物馆零售业”的概念,共同建立“现代都市博物馆”新理念,积极推进创意城市的发展。 At present, the country proposes a grand strategy for the development of prosperity in culture and the arts and it is a common issue for all societies to promote cultural prosperity and rejuvenation. Chinese cultural and art objects need to appear more frequently on the world stage, and international arts and culture also need to be presented in multiple ways. Taking K11 Shopping Art Center as an example, this paper focuses on the effective mode of cooperation between museums and businesses, elaborates the concept of “museums” and “museum retail industry”, and jointly builds a new concept of “modern urban museums” Creative city development.