企业在日常的发展与管理过程中,经常会运用到传播学的相关理论。本文主要探讨企业管理与传播学之间的关系,并通过传播学视角探寻企业实现有效传播的相关途径。传播学理论对指导企业运行与管理有着十分重要的作用,企业将管理学与传播学充分融合形成一种新的管理模式,即管理沟通或传播管理。随着经济的不断发展,企业管理方式与手段也发生着深刻的变化,传播管理已经逐渐引起企业的高度重视。在我国的企业组 Enterprises in the daily development and management process, often applied to the theory of communication. This paper mainly discusses the relationship between business management and communication science, and explores the related ways to achieve effective communication through the perspective of communication. Communication theory plays a very important role in guiding the operation and management of enterprises. Enterprises fully integrate management with communication to form a new management mode, that is, management communication or communication management. With the continuous development of the economy, profound changes have taken place in the ways and means of business management, and communication management has gradually attracted the attention of enterprises. Business group in our country