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文化创意产业在中国方兴未艾,博物馆文化创意有着丰富的资源和广阔的空间。通过分析文化创意产业的现状,提出了目前博物馆文化创意产品设计和文化创意产业发展中存在的问题。以嘉德伟烨的文创设计发展为例,介绍了其文创产品设计获得成功的经验和根源,为文创设计企业的发展指明了方向。针对未来博物馆文创产业的健康发展提出了建立文创设计产业生态链的概念,并且以互联网+为出发点,阐述了建立大数据环境下文化创意产业云设计平台的基本构想。
Cultural and creative industries are booming in China, and museums have rich resources and broad space for cultural and creative activities. By analyzing the status quo of cultural and creative industries, the existing problems in the design of cultural and creative products in museums and in the development of cultural and creative industries are put forward. Taking Jiade Weye’s design development as an example, this paper introduces the successful experience and origin of its product design, pointing out the direction for the development of the company. In view of the healthy development of cultural and creative industries in future museums, this paper puts forward the concept of establishing eco-chain of cultural, creative and design industries. From the perspective of Internet +, this paper expounds the basic idea of establishing a cloud design platform for cultural and creative industries under the environment of big data.