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以问卷形式从餐饮消费、出行消费、穿着消费等方面对潍坊市居民绿色消费情况进行调查研究。调查发现,潍坊市居民已经具备一定的绿色消费意识,但对绿色消费的认识比较肤浅;居民的道德修养不高、绿色产品价格偏高、推进绿色消费长效机制缺失等原因影响着潍坊市居民的绿色消费行为。为推动绿色消费,政府应加强绿色消费宣传教育和对绿色消费的扶持,加强绿色消费配套设施建设;企业应加强物美价廉绿色产品的研发和营销,提高市民绿色消费能力;市民应树立全面的绿色消费观念,培养绿色消费生活方式。
In the form of questionnaires from the dining consumption, travel spending, wearing consumption and other aspects of Weifang residents green consumption survey. The survey found that residents of Weifang City already have a certain awareness of green consumption, but their understanding of green consumption is rather superficial. Residents’ morality is not high, prices of green products are high, and the long-term mechanism for promoting green consumption is missing, which affects the residents of Weifang Green consumer behavior. In order to promote green consumption, the government should step up publicity and education on green consumption and support green consumption and strengthen the construction of green consumption supporting facilities. Enterprises should step up R & D and marketing of inexpensive green products to enhance citizens’ green consumption capacity. The public should establish a comprehensive Green consumption concept, cultivate green consumer lifestyles.