现阶段,信息技术快速发展,给商业市场带来了全新的变革,电子商务成为商业发展的主要模式,并广泛的应用于商务活动中。当前,网络购物逐渐兴起,零售电子商务成为电子商务发展的重要内容,零售电子商务物流配送模式也成为人们研究的主要问题。零售电子商务的成本比较低,这一优势是以高效物流作为保证的。本文就零售电子商务的物流配送模式进行分析和研究。 At this stage, the rapid development of information technology has brought new changes to the commercial market. E-commerce has become the main mode of commercial development and has been widely used in business activities. At present, online shopping is gradually emerging, and retail e-commerce has become an important part of the development of e-commerce. The retail e-commerce logistics and delivery model has also become a major issue for people to study. Retail e-commerce costs are relatively low, this advantage is based on efficient logistics as a guarantee. This article analyzes and studies the retail e-commerce logistics and distribution model.