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当前有损新闻媒体形象最突出的有三大公害:一是虚假新闻,二是有偿新闻,三是不负责任的广告宣传。这三大公害是互相关联,互相影响的。有偿新闻作为三大公害之一,可以说是腐蚀新闻媒体肌体、损害新闻媒体声誉的毒瘤。据抽样调查,社会各界对新闻界不满意的问题中,70%以上是有偿新闻。为了进一步加强新闻职业道德建设,有必要探讨对有偿新闻的综合治理。《阿勒泰日报》作为阿勒泰地委机关报,承担着传达党的声音,反映群众呼声,开展舆论监督,引导社会
At present, there are three public nuisances that damage the image of the news media most prominently: one is false news, the other is paid news, and the third is irresponsible advertising. These three major public hazards are interrelated and influence each other. As one of the three public hazards, paid news can be said to be a malignant tumor corrupting the news media body and damaging the reputation of the news media. According to the sample survey, more than 70% of the problems in the community that are not satisfied with the press are paid news. In order to further strengthen the professional ethics of journalism, it is necessary to explore the comprehensive treatment of the paid news. As the newspaper of Altay Prefecture, the “Altay daily” undertakes the mission of conveying the voice of the party, reflecting the voices of the masses, conducting public opinion supervision and guiding the society