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移动终端信息化的发展引发了受众个性化的需求。SICAS模式能够建立用户行为匹配的行为消费模型,更理解新的传播和营销生态,有助于大大提高企业商务营销活动效率。
The development of mobile terminal information triggered a personalized audience needs. The SICAS model can establish behavioral consumption models that match user behavior and understand the new communication and marketing ecology, which can greatly improve the efficiency of business marketing activities.