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小品《卖拐》中,“赵本山”把好端端的“范伟”忽悠得真假难辨、好坏不分,顷刻间没病变有病、小病变大病。“范伟”不仅掏空腰包,还把自行车搭了进去。最可笑的是,“范伟”还把好心的“高秀敏”奚落一通：“这社会怎么变成这样?”仔细玩味卖拐的过程,不难看出卖拐过程深得营销之道,值得企业借鉴和学习。第1式：创造需求“这社会怎么变成这样?”对于企业来讲,就是竞争太激烈,日子不好过。在买方市场的前提下,创造需求成为企业营销最
Pieces of “sell Shui”, “Zhao” to the good end of the “Fan Wei” fool true or false, difficult to distinguish, good or bad, instantly no disease sick, minor illness serious illness. “Fan Wei” not only emptied pockets, but also take the bike into it. The most ridiculous is that “Fan Wei” also the kind “Gao Xiumin” ridicule: “This society how to become like this?” Carefully pondering the process of selling abduction, not difficult to see the process of selling the marketing won the marketing, it is worth learning from and Learn. Formula 1: Creating Demand “How does this society become like this?” To the enterprise, it is too much competition and the days are not good. In the buyer’s market under the premise of creating demand to become the most business marketing