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个人贷款销售流程决定贷款银行收单能力、业务处理效率,是关系客户满意度的重要方面。流程在日常运转中往往出现偏离流程最佳状态、偏离客户需求的情况。以客户需求为导向,通过运用六西格玛的定义、测量、分析、改进、控制的流程管理方法,对个人贷款销售流程实施的科学化管理,其目的在于指导贷款银行运用系统、科学的管理方式对个人贷款的销售流程在相应的资源条件下,持续保持最优状态运转、满足动态变化的客户需求的目的。
The personal loan sales process determines the ability of the loan bank to acquire and the efficiency of business processing, which is an important aspect of customer satisfaction. In the daily operation of the process often deviate from the best state of the process, deviate from the needs of customers. Customer-oriented, through the use of Six Sigma’s definition, measurement, analysis, improvement, control of the process management methods, the personal loan sales process implementation of the scientific management, the purpose is to guide the lending bank to use systematic and scientific management of the individual Loan sales process under the appropriate resources, continue to maintain the optimal operation of the state to meet the dynamic needs of customers.