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一、2008年的市场趋势与机会1、液晶替代CRT的速度加快,全年液晶市场销量将达到1256万台;2、大尺寸液晶的份额仍将快速上升,40-42英寸占比将继续上升,46-47英寸市场有望成为新的强劲增长点自进入平板时代以来,液晶电视的尺寸一直呈大型化的趋势。特别是在中国市场,目前液晶电视的平均出货的尺寸达到33英寸,比欧美市场还要大3英寸。奥维咨询(AVC)发布的《中国液晶彩电市场季度预测分析报告》认为,中国平板电视的超大化消费趋势有以下几个因素的驱动:
I. Market Trends and Opportunities in 2008 1. The speed of liquid crystal to replace CRT is accelerating. The sales volume of liquid crystal in the whole year will reach 12.56 million. 2. The share of large-size liquid crystal will still rapidly increase, and the proportion of 40-42 inches will continue to rise , 46-47 inch market is expected to become a new strong growth Ever since the Tablet PC era, the size of the LCD TV has been the trend of large-scale. Especially in the Chinese market, the average size of LCD TVs currently reaches 33 inches, which is 3 inches larger than the European and American markets. Aowei Consulting (AVC) released “China LCD TV Market Quarterly Forecast Analysis Report” that the trend of China’s flat-panel TV consumption oversized consumption driven by the following factors: