导演消费行为的“自我形象” 人们忠心耿耿地追随某商品的牌子,然而在面对去掉牌子的各种同类商品时,却难以区别出所以然来。这正如同喜欢某种香烟牌子的烟客一样,消费者吸食或购买的只是自己的“形象”。 对于刺探内心秘密的推销员们,已经从好几个方面,展开了追求更有效的“引鱼上钩法”的努力。其中一个很有意思的方法,是“形象” Director of consumer behavior, “self-image” People loyally follow the brand of a product, but in the face of all kinds of brand-name goods removed, but it is difficult to distinguish between why. This is just like smokers who like a certain type of cigarette. Consumers only consume or buy their own “image.” For salespeople who spy on their inner secrets, efforts have been made to pursue a more effective “hook-fishing” approach in several ways. One of the most interesting ways is “image”