众所周知,在买方市场中,营销成为企业与顾客关系中可以化被动为主动的重要砝码。如何使自己的产品从无数类似产品中获得顾客的青睐,成为企业营销的最大挑战。企业让其产品获得顾客青睐的途径多种多样,本文所要揭示的是,顾客如果喜欢某个公司的首脑,他/她往往也会喜欢公司的产品。因此,首脑营销可成为一种新型的营销策略。卡洛斯·戈恩的首脑营销与日产的复兴日产这家日本的重要汽车制造公司在20世纪90年代只有一年没有亏损。福特 As we all know, in the buyer’s market, marketing has become an important factor in the relationship between business and customers can be passive. How to make their products from countless similar products to get the favor of customers, become the biggest marketing challenge. There are a variety of ways businesses can get their products to their customers, and what this article reveals is that if a customer likes the head of a company, he or she tends to like the company’s products. Therefore, the head of marketing can be a new marketing strategy. Carlos Ghosn chief marketing and Nissan revival Nissan Nissan, a major Japanese car maker, made only one year of no losses in the 1990s. Ford