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从媒体融合1.0时代,到4.0时代,短短几年里,中国传媒业经历了数次巨变,传媒老兵也在遭遇着时代的“排挤”。都说传统媒体的编辑要转型为产品经理,都说互联网思维要靠产品意识,都说“产品经理”的帽子戴了,就不用再担心岗位不牢靠。那么,传媒人该如何转型做一个顶级的媒体产品经理?我们来听听方正电子新媒体产品总监徐峰的回答。媒体产品经理:是融合转型的刚需对于传统媒体而言,报纸、电视等专属媒介建立了壁垒,更多的关注在内容,而非整体的产品体验。而如今互联网是一个无边界网络,无处不在的信息入口和产品,颠覆
From the era of media convergence 1.0 to the era 4.0, in just a few years, the Chinese media industry has undergone several dramatic changes, and the media veterans are also experiencing the era of “crowding out.” Say that the traditional media editor to transition to product manager, said that Internet thinking depends on product awareness, say “product manager ” hat worn, you do not have to worry about the position is not reliable. So, the media people how to transition as a top media product manager? We listen to Founder Electronics new media product director Xu Feng’s answer. Media Product Manager: Just amalgamative transformation For traditional media, exclusive media such as newspapers and television set up barriers to pay more attention to the content, rather than the overall product experience. Nowadays the Internet is a borderless network with ubiquitous information entrances and products that subvert