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本文主要对后现代设计思潮对交互式户外广告的影响做了一定的分析和归纳。后现代主义的文化思潮在哲学、宗教、艺术、文学中均有充分的反映。它与现代主义有本质的区别。后现代主义设计在设计实践中表现出复杂多样的特征,出现了各种设计样式。这些多样的设计都渗透到了当今的广告设计中,促进了广告设计不断的创新和多样的发展。交互式户外广告是广告设计行业最为新兴的设计发展方向,其设计及应用都受到了后现代设计语境的影响。
This paper mainly analyzes and summarizes the influence of post-modern design trends on interactive outdoor advertising. Postmodernist cultural trends have been fully reflected in philosophy, religion, art and literature. It is essentially different from modernism. Postmodernist designs show complex and diverse features in design practice, and various design styles have emerged. These various designs have infiltrated into today’s advertising design, which has promoted the continuous innovation and diversified development of advertising design. Interactive outdoor advertising is the advertising design industry’s most emerging design and development direction, its design and application are subject to the impact of the post-modern design context.