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以往信息的发布及传播都是以大众媒体为主,它们在信息进入传播渠道前,承担着对信息梳理、筛选和把关的过程,从而确保进入到大众视野中的信息更加真实、权威。随着自媒体的发展,尤其是微博、微信及个人公号等发展,使得人人成为信息的发布者与传播者,而信息把关者的把关辨识能力参差不齐,最终导致谣言等传播,对把关人理论也形成了挑战。本文将以把关人理论的视角,以“棉花面包”谣言的传播为案例,深度解析谣言传播对把关人理论的挑战。
In the past, the release and dissemination of information were all based on the mass media. Before the information entered the channel of dissemination, they carried out the process of sorting, checking and checking the information so as to ensure that the information entering the mass vision was more authentic and authoritative. With the development of the media, especially the development of Weibo, WeChat and personal public numbers, everyone becomes the publisher and the distributor of information, while the gatekeepers of information gatekeepers have different ability to identify and eventually lead to the spread of rumors, On the theory of human security has also formed a challenge. This article will take the perspective of Guan Ren theory as an example, with the spread of rumors as an example, to analyze in depth the challenge of rumor spreading to Guan Guan theory.