论文部分内容阅读
药学期刊广告内容是药学期刊传播学科信息的重要方式之一,通过分析现有药学期刊广告的概貌、总结广告中存在的一些常见问题,提出了改进药学期刊广告编辑工作的建议和对策,以期提高药学期刊广告的编辑质量,继而带动期刊的整体质量不断提升。“,”The advertisement in pharmaceutical periodicals is one of the important manners for disseminating information. By analyzing the basic facts and summarizing the common problems of the advertisements in pharmaceutical periodicals, some suggestions are put forward in order to increase the advertisements' quality and the whole editorial quality of pharmaceutical periodicals.