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“入世”之后,境外媒体和强大的资本力量将不可避免地突入大陆传媒市场,在未来的竞争和对决中,我国媒体将遭遇强劲的挑战。这些挑战集中表现在五个方面:我国媒体的经济实力比较弱小,媒体和资本市场的结合存在着法律和政策的障碍,新闻管理体制改革相对滞后,新闻法制建设处于“失语”状态,新闻人才的使用和培养不适应现代媒体要求。欲使我国媒体业在未来的国内和国际竞争中立于不败之地,必须在上述五个方面进行体制创新,谋求跳跃式发展。
After China’s accession to the WTO, the overseas media and its powerful capital will inevitably enter the mainland media market. In the future competition and showdown, the media in China will face a great challenge. These challenges are concentrated in five aspects: the economic strength of our media is relatively weak, the legal and policy obstacles exist in the combination of the media and the capital market, the reform of the media management system lags behind, the construction of the legal system for news is in a state of aphasia, Use and training do not meet the requirements of modern media. In order for our country’s media industry to remain invincible in the future domestic and international competition, we must make institutional innovations in these five areas and seek for a leapfrog development.