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新闻期刊的品牌定位决定其整体设计风格,而其设计风格又会反过来影响新闻期刊的品牌传播。在媒介竞争日益激烈的今天,一份新闻期刊要获得核心竞争力,就必须根据自身的编辑理念与目标受众定位,打造良好的品牌以及与之相适应的整体设计风格,并努力使其设计风格与品牌传播处于一种相得益彰的状态。
News journals brand positioning determines its overall design style, and its design style will in turn affect the news journal brand communication. In an increasingly competitive media today, a news journals to obtain the core competitiveness, we must be based on their editorial philosophy and target audience positioning, to create a good brand and the overall design style and adapt to it and strive to make its design style And brand communication in a state of complement each other.