论文部分内容阅读
“互联网+”正在对文化产业价值链产生深层次的影响与改造,这主要反映在“互联网+”对文化产业价值主张的重新形塑、对文化产业的价值创造机制、价值传递和实现过程的创新与改变,同时也表现在文化产业价值链向文化产业价值网不断进化,把握文化产业价值链的这些系统变化,有助于准确把握“互联网+”背景下文化产业的发展走向,并推动文化产业与互联网的深度融合。
“Internet + ” is exerting a profound influence and transformation on the value chain of the cultural industry. This is mainly reflected in the reshaping of the value proposition of the cultural industry by the “Internet +”, the value creation mechanism and value transfer of the cultural industry And the realization of the process of innovation and change, but also in the cultural industry value chain to the cultural industry value network evolving to grasp the cultural industry value chain these system changes, help to accurately grasp the “Internet +” background of cultural industries Development trend and promote the deep integration of cultural industry and the Internet.