长期以来,公共关系是电网企业的薄弱环节,建立电网企业公共关系工作体系,有效开展企业公共关系工作,对树立电网企业良好形象、营造企业发展良好氛围起着积极作用。公共关系策划是高级层次的公共关系活动,同时又是公共关系活动的起点,是公共关系活动的关键环节,其创意与计划往往贯穿于活动的全过程。它是 For a long time, public relations has been a weak link for power grid companies. Establishing a public relations work system for power grid companies and effectively carrying out public relations work for enterprises has played a positive role in establishing a good image for power grid companies and creating a good atmosphere for business development. Public relations planning is a high-level public relations activity. At the same time, it is the starting point of public relations activities and the key link of public relations activities. Its creativity and planning often run through the whole process of activities. it is