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本期紧锣密鼓的编辑过程中,传来了党的十八届三中全会闭幕的消息。大会公报发表,其中强调市场在资源配置中的决定性作用,并指出“建设统一开放、竞争有序的市场体系,是使市场在资源配置中起决定性作用的基础。必须加快形成企业自主经营、公平竞争,消费者自由选择、自主消费,商品和要素自由流动、平等交换的现代市场体系,着力清除市场壁垒,提高资源配置效率和公平性。”显然,广告是市场经济的产物,并且在现代市场体系中扮演着十分重要的角色,因此,虽然公报没有正面谈及广告,但公报的精神对于广告业与创意产业都是大利好。
In this issue of intensive editing, there came the news of the closing of the Third Plenary Session of the 18th CPC Central Committee. The communique of the conference was published, emphasizing the decisive role played by the market in allocating resources and pointed out: “Building a unified, open and competitive market system is the basis for making the market play a decisive role in the allocation of resources. It is imperative to speed up the process of establishing enterprises on their own, Fair competition, free choice of consumers, independent consumption, free flow of goods and elements, and equal exchange of modern market system, efforts to clear market barriers and improve resource allocation efficiency and fairness. ”Clearly, advertising is the product of a market economy, and at The modern market system plays an important role, therefore, although the gazette does not address advertising in a positive way, the spirit of the communique is good for both the advertising and creative industries.